Is pronounced “Yo Yo” and means “Oil oil.”

Why we’re here

We’re radical. We believe eating “better” doesn’t have everything to do with health - it also has a lot to do with joy, culture, and gathering. We exist to share Asian secrets and ingredients because we believe the best world is one where ideas and practices are shared between dissimilar people. We want people to laugh while they eat. We want people to gather and talk about the important stuff. That’s why we’re here.

Our values

Culture

We bow to the ancient traditions of Asian culture. Steeped in centuries of history, Asia houses some of the best cooking ingredients, recipes, and rituals on the planet - we consider many of them our best kept secrets. We’re here to expose what we know because we think that when culture is shared, everyone grows. 

Quality

We want to be known for making people feel healthy, clean, and cared for. This starts with nutrition, which, we think, should be the same thing as quality. We source ingredients from their origins because those are the people and the places that know them best. China and Japan know tea. Italy knows olive oil. We don’t cut corners, we’re quality control crazies so you don’t have to be.

Joy

Picture this: it’s a Friday night and the lights are low. Oil and garlic mix in a pan. The guests start to arrive, drinking red wine from long, thin-stemmed glasses. The host says it’s time to sit down; it’s time to eat. This is the moment we live for. It’s our medicine. Whether we’re laughing or talking about the hard stuff, a dinner party is our favorite night out - it’s the place where we can drop it all and be present. This type of joy is a catalyst and can shift our entire wellbeing when we let it!